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Bold Type Agency

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MEDIA

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    OWNED MEDIA - Channels a brand controls directly.

     

    • website

    • social media page(s)

    • email marketing

    • Mobile App

    • YouTube

    • SMS

    The advantage of owned media is that brands have complete control over the content and messaging. This allows for consistent branding and the ability to build long-term relationships with audiences.

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    EARNED MEDIA - publicity gained

    from unpaid engagement.

     

    • Reviews

    • Social media likes, shares, comments

    • Media Coverage

    • Word of mouth

    Earned media is often seen as more credible because it comes from unpaid third-party sources.

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    PAID MEDIA -  paid advertising.

     

    • Digital Ads (PPC, Display Ads)

    • Traditional Media  (print, radio, TV, etc.)

    • Sponsored Content

    • Influencers

    The advantage of paid media is that it can reach a broader audience as well as used to target specific demographics. 

WHAT’S NEXT STARTS HERE.

Get in touch at info@mysite.com

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